Thursday, July 03, 2008

Free gifts(giveaway)~おまけ商品~


There are various kinds of green tea sold at convenience stores. I buy a bottle of green tea every day, so I’m puzzled which one I should buy. These days, I buy the “Iemon(伊右衛門)” from Suntory because it has free gifs(おまけ商品), such as hand towel, hand mirror, and so on. They are not so bad when I use practically. Another bottle, “Fresh tea(生茶)” has small goods of giant panda. There are many examples like this in Japan. Some magazine which feature fashions have small bags of “HERMES”, “Louis Vuitton”, and “Chanel”. These companies say that it is good for not only customers but also for us because they can know what kinds of bags customers want. I found it very interesting that Japanese companies add one or two free gifts to merchandise from drinks to magazine with the corporation of other companies. I think this tendency is especially characteristic of Japan. I’ve never heard such things in other countries. Even if there are some goods like this, quality of free gift would be even lower than that of Japanese free gift.

When you go for a shopping next time, why don’t you pay attention to “Free gifts”?

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