Saturday, October 27, 2007

Advertising

Advertising is combined art.
We can know various informations through ads. It's because not only we can read words, but also we can understand what ads is saying. I mean ads have an implied information.
What is the implied information? That isn't words informations but color, illustrations and so on. In other words, the implied information stimulate our imagination. There are good examples about this. Look at picture(1) and (2). You surely know which is the more impressive of the two.
Sentences can convey informations accurately but usually have an only meaning. That is, from one sentence we perceive one restricted information which includes no room to inflate our imagination. So, designers of ads consider how to tell these implied informations. They try to produce fresh designs to draw our attention by using color, illustrations and so on.
In conclusion, advertising is an artwork which consists of whole artistic elements like a tactful phrase, elegant composition, effective color selection, significant illustrations and so on.

4 comments:

y.m said...

Since this paragraph uses pictures, we can understand about advertising easily.

F.Y said...

Using pictures is good way to make people understood.

F.Y said...
This comment has been removed by the author.
misato said...

Your paragraph is easily understandable.It is very good idea to show simple example. I want to imitate your technique next time.