This character is Kumamon.
“Yuru-kyara” is loose character. The word of “yuru-kyara” was devised by Jun Miura who is cartoonist and essayist. These characters are used by local government to advertise information about autonomous area, and by company to advertise corporate identity. There are three articles about loose character. First, loose characters have powerful messages that is full of love to a hometown. Second, their behavior is uncertain and unique. Third, they have a lovable loose point.
Loose characters work hard for their hometown.
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